HI, I’M KELDA FROM OPTIMIST INK.

I convert business processes, market trends, and brand culture into content that sparks engagement, advocacy, and sales.

Product expertise

Written content crafted for client impact.

  • Media and analyst kits

  • Crisis communications plans, written content, and messaging

  • Change management communications plans and messaging

  • Infographic copy and design recommendations

  • Blog posts

  • Video scripts

  • Corporate bios

  • White papers

  • Internal messaging and communications

  • Web content

  • eBooks

  • Style guides

  • Press releases

  • Sales enablement materials

  • Written brand standards and corporate tone-of-voice materials

  • “Kelda—this is amazing. I feel like this idea I’ve had for months, and just couldn’t articulate, has come to life perfectly in front of my eyes.”

    Director of customer advocacy, global technology company

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