HI THERE. I’M KELDA FROM OPTIMIST INK

I convert business processes, market trends, and brand culture into content that sparks engagement, advocacy, and sales.

WHAT I WRITE : Product expertise

Written content crafted for client impact.

  • White papers

  • Internal messaging and communications

  • Web content

  • eBooks

  • Style guides

  • Press releases

  • Sales enablement materials

  • Written brand standards and corporate tone-of-voice materials

  • Media and analyst kits

  • Crisis communications plans, written content, and messaging

  • Change management communications plans and messaging

  • Infographic copy and design recommendations

  • Blog posts

  • Video scripts

  • Corporate bios

WHO I WRITE FOR : Experience snapshots

  • the ink:

    • White papers, e-books, infographics, blog posts, messaging, video scripts, biographies, and award applications—all optimized for info-tainment and impact—on behalf of several global management consultancies. Source materials mined through a blend of external research and thoughtfully led interviews with internal subject matter experts.

    • Industry-specific messaging platforms designed to standardize a management consultancy’s brand voice across thousands of consultants worldwide.

  • the ink:

    • Media correspondence and scripts for C-suite leaders at the world’s leading tech company that prompted features in publications like The Wall Street Journal and Variety.

    • Sales enablement materials—including infographics, case studies, and video scripts—for one of the largest software companies.

    • Blog posts, SEO-optimized web copy, video scripts, and award applications featuring client use cases for a global customer experience (CX) AI platform maker.

  • the ink:

    • Internal and external messaging crafted to empower Nike’s collegiate licensing partners to advocate for the shoe-maker’s manufacturing processes.

    • Recruitment and engagement materials for a sportswear brand’s athlete product testers, coordinated across multiple channels and tools to establish long-term tester relationships.

    • Templates for emails, job listings, and system prompts to standardize and improve the applicant-facing content in a competing athletic brand’s job applicant process.

  • the ink:

    • Crisis communication plans and messaging for a range of contingencies, from outages to hate crimes, in what was then the world’s largest online gaming community.
      Monthly sales reports for gaming media and analysts that read like compelling scorecards.

    • Communications strategy and templatized messaging in advance of a major leadership shift within a gaming and entertainment team.

  • the ink:

    • A monthly, magazine-style report designed to update the Oregon state legislature on the progress of a spending package to repair or replace all the state’s bridges.

    • Media kits, press releases, and awards applications aimed to build tax-payer support and community engagement on behalf of the Oregon Department of Transportation.

  • the ink:

    • Technical eBooks for one of the country’s largest healthcare software companies.

    • White papers and sales enablement materials targeted at hospital decision-makers on behalf of a consultancy focused on innovative Medicaid design solutions.

  • “Kelda—this is amazing. I feel like this idea I’ve had for months, and just couldn’t articulate, has come to life perfectly in front of my eyes.”

    Director of Customer Advocacy, NICE

  • “Kelda, this is amazing. You are incredibly gifted! I’m very moved that you were able to capture me so accurately.”

    Marketing Director, global management consultancy

  • “Your work on the copy for our website launch next week has been terrific. You find the words we’re looking for when we don’t know them ourselves.”

    Marketing Lead, global management consultancy

Brands I’ve written for :